text

editing, writing, branding

Text offers us the most flexible and specific communication. With text, we can tell the reader how to do things directly, simply, succinctly, or we can paint a landscape to give context to a story. And while we cherish grammar and the common rules of communication to avoid confusion, we also recognize language as a delightful, living, human construct in which we all play an evolutionary role. Where the rules confuse matters, clarity trumps! Who knows — mebbe we’ll make new rules!

• Prose: editor, The Point of Philosophy (English translation of Zin in filosofie, by Hendrik Opdebeeck and Ludo Abicht); editor, Democracies Just Fade Away (English translation of Democratieën sterven liggend, by Ludo Abicht) 
• Tech: hardware, software, and API guides for Permabit, Crowd Factory (now Marketo)
• Online Help: Marketo mobile, reporting, and social modules
• Marketing, training: Crowd factory, Creative Labs, Cenzic (now Trustwave)

image

photo, illustration

Images are our most effective tool for communicating quickly and powerfully through emotion. Photos, drawings, and paintings can set a specific mood instantly, while a simple screenshot or short video can make complex procedures easy to understand and learn.

• Photo work: EcoRights, restaurants, infoDESIGN, personal
• Tech illustration: screenshot-driven Help for Marketo, hardware illustrations for Permabit, screenshots for Crowd Factory (now Marketo), Creative Labs, Cenzic (now Trustwave)

web/ux

sites, ux, ui

The Web is where many of us live and work now. Everything from the content we create and consume to the tools we use to create and consume that content — the Web offers us the opportunity to craft specific user experiences (UX) within a specific visual mood in the user interface (UI), and to create a flexible, user-driven path through the content for different audiences and needs.

For example:

• Websites: EcoRights, NationBuilder, SquareSpace, infoDESIGN
• UX: social experience design for Crowd Factory (now Marketo), Creative Labs

#social

facebook, twitter, instagram, youtube

Social is where we make it human. Nothing is more rewarding than sharing our knowledge, our discoveries, and our blessings with our friends, and with new friends who have interests in common with us. We’ll help you ENGAGE with your fans in an ongoing dialogue, one that will educate you as much as them!

• Social Marketing: Afrelib, Delisch Jewelry, Democracies Just Fade Away,  EcoRights, Michealene Risley 2012, Mission Hill PTA, Westlake Elementary PTA, restaurants

Contact us. We'll help you connect!